Health & Wellness for the Savvy 50+ Generations!
We are Pro-Ad Media, and we know a little something about reaching the 50+ market. For the last 29 years we have been publishing the Sage Aging ElderCare Guide for those needing assisted living and home care in Polk County. And Now we introduce, the Sage Aging Health Guide magazine and website.
What is Sage Aging Health Guide?
Lets be honest, it is the 50+ Generations who receive the majority of the health care, and they have the funds to pay for it. We designed a website and magazine just for them with articles, videos and even podcasts with health information so they can make educated decisions on the issues that affect their wellbeing.
Magazine works hand-in-hand with SageAgingHealth.com.
The 50+ Generations still want to pick up something tangible. They want to hold the magazine in their hands. With our distribution of hundreds of locations in high traffic places like restaurants, medical facilities and retirement communities, our readers can read articles about local healthcare professionals.
When they want to learn more about specific issues, they are then prompted throughout the magazine to "Go To SageAgingHealth.com to Learn More." We use our 30,000 magazines in circulation as a billboard and an advertising tool to get our readers to go to the SageAgingHealth.com website. There they can see videos, listen to podcasts, and read additional in-depth articles that promote our advertisers even more.
Unique Magazine Design
Flip Magazine Design - Two Magazines in One
Sage Aging Health Guide is a Flip Magazine with Sage Aging ElderCare Guide. There is no back cover. It is two magazines in the same printed piece with the ElderCare Guide on one side and the Health Guide on the other.
Our concept is that we can reach more readers by taking two topics that target the same demographics. We did this with our Foodie Magazine and our Home & Garden Guide. By having magazines on reverse sides, it increases the opportunity of eyes seeing your ad and articles. Each magazine receives its own pocket in our distribution racks, also increasing the chances of readers seeing your business. When you advertise in one guide, you are actually getting promotion in two magazines for the price of one!
Short Cover Design - 1 Main Cover + 4 Secondary Covers
The covers of our magazines are cut short vertically where part of page 3 of the magazine is actually visible so that we can create additional cover promotions. There are four Secondary Covers available for each publication. This short cover design gives our featured advertisers even more exposure.
It's About Content Creation
And with advertisers in mind, we designed a website and print magazine with advertising tools with educational content marketing straight to the 50+ crowd. Advertising today is more than just about creating an image ad. Yes, while it is important and is still needed to create brand awareness, health care organizations must go a step further and convey to potential customers that its organization knows the health care needs of the 50+ market. It is about creating content to attract the consumer by reading an article, seeing a video or listening to a podcast.
Today's consumer is savvier with the availability of information from a Google search, a news feed on a cell phone or from the plethora of social media options available. Providing health content is more important than ever before in your organization's advertising. If you want to attract the 50+ market then you need to let them know, you know, what is important to them.
Your doctors' and practitioners' articles, videos and podcasts will be promoted on our Sage Aging Health website and in our print guide. Your organization can provide the educational information or we can create it for you. It is up to you. This is what we have been doing for almost three decades before it became a marketing staple. Our Sage Aging Health Guide's online and print content marketing tools and brand awareness advertising will reach those who need your products and services.